Winning the Future, Soaring High
Y.Ying is inspired by Europe, inheriting the eagle as a symbol of power, justice, and wisdom. Y.Ying embodies this royal spirit in every product, motivating sports enthusiasts to continuously surpass themselves.
A RAPIDLY GLOWING BRAND
A RAPIDLY GLOWING BRAND
Y.Ying was established in 2022 as a brand focused on sports equipment. Since its launch at the end of 2022, the brand has achieved significant market success: first-year sales reached 20 million RMB, and during 2024, sales surpassed 60 million RMB. Y.Ying has earned the recognition of many sports enthusiasts, particularly among university students, who are especially fond of the brand.
DELIVERING VALUE AND QUALITY
DELIVERING VALUE AND QUALITY
Y.Ying focuses on high-quality and affordable badminton and pickleball products designed for the general public, striving to provide consumers with a premium experience. We are committed to creating "honest products with fair pricing and great quality," while steadily expanding our product range to fully meet the diverse needs of badminton enthusiasts on the court.
Through professional research, superb craftsmanship, and an unwavering pursuit of detail, Y.Ying constantly creates products that combine performance and durability, offering athletes a comfortable and enjoyable sports experience.
OUR MISSION
OUR MISSION
Y.Ying aims to expand its global influence, continuously invest in research and development, launch innovative products, together with sports enthusiasts worldwide to shape the future of sports.
Y.Ying is more than just sports equipment; it carries the power to leap towards dreams.